The new game’s announcement has started with a brand new website under a brand new domain, nextfrictionalgame.com. Fans will have to make sure to check in periodically as Frictional continues to update the new website for any news on whatever the studio has planned for the new game.
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At the time of this writing, all that appears on the new website is a short, repeating clip of a single light that flickers dimly in the center of a dark screen. At the bottom of the site is a banner that connects to Frictional’s main website as well as links to the studio’s social media pages and a way to sign up for the newsletter. Aside from these few features, there is nothing else that might hint at what the future game might look like or even be about, but it does have that dark, horror vibe that has produced some of the studio’s best sellers.
Frictional has been hard at work updating its online presence lately, consolidating all of the associated websites connected to the studio’s various games into one all encompassing website. This has likely been in preparation for the newest game that has been announced, as well as creating an ease of access for players who may just be dipping their toes in the classic horror series with Amnesia’s Switch release. Whatever the reason may be, Frictional Games will surely be one studio to keep an eye on in 2020, as more information goes out and as convention season begins to ramp up in the next few months.
This type of advertising is nothing new for the horror genre, especially the indi-horror genre, with developers like Scott Cawthon using the same types of viral campaigns to ramp up community interest. It’s gotten to the point that every new FNAF trailer should come with an ARG instruction guide for how to unlock the secret codes hiding within the cryptic announcements. Considering how popular Friction Game’s previous titles have been, it won’t be long until some die hard fan has deciphered some sort of hieroglyph out of an overexposed edit of the blinking light, or some other convoluted real-life puzzle.
The Unannounced Game’s name and release date are both still TBA at this time.
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Source: nextfrictionalgame.com (via Game Nation)
